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Black Friday infographic!

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  • Total
    number of sales
    594999
  • Total
    sales Revenue
    £59,082,905
  • Total
    Commission Amount
    £2,715,552

Sales per hour   (in £)

Tesco Direct Currys John Lewis very.co.uk Boots.com
Top Advertisers
54%
21%
25%
57%
20%
23%
56%
31%
13%
  • Sales are up 47% compared to 2015
  • Revenue is up 55% compared to 2015
  • Commission is up 48% compared to 2015
  • Smartphones have driven 36% of sales vs. 29% last year
  • Smartphone conversions are replacing tablet conversions rather than eroding desktop's share
  • Electrical retailers and Department Stores performing exceptionally well
  • Health and Beauty advertisers have benefitted from sales from China
Tesco Direct Currys John Lewis very.co.uk Boots.com

Sales up 510% on an average Friday

Revenue up 504% on an average Friday

What have you guys been buying today?

Sonos Play

4270

iPad Air 2

4080

Sales per hour   (in £)

AOV

£99.30

Number of countries where sales have been tracked
156
57%
20%
23%

The day has proved bigger than we hoped. Many advertisers went early with their deals and despite that, the network’s thousands of affiliates have driven around £40k every minute of the day in revenue.

As of 7pm, transactions are 21% higher than last year and revenue has increased by 29% YoY.

At 7pm, today's top high street retailer is +8% YoY

2h 33m

TOP
PRODUCT
OF THE
DAY
Sonos Play

NUMBER OF PUBLISHERS THAT HAVE MADE A SALE

2499
Top
3
Publisher
types
13% CONTENT 31% CASHBACK 56% DISCOUNT
  • Total
    number of sales
    594999
  • Total
    sales Revenue
    £59,082,905
  • Total
    Commission Amount
    £2,715,552

Sales per hour   (in £)

57%
20%
23%
Device share of sale conversions

Average Order Value

£99.30